Media
Playbooks for event producers.
Run of show, budgets, proposals, staffing, vendors. The knowledge event producers need day to day, with templates and checklists. 16 guides, all free.
Playbooks
16What Is a Run of Show?Format, Example, and How to Build One
The document your crew runs the show from: what goes in each column, and how to build one.
ReadEvent Budget ExampleLine Items, Structure, and How to Build One
A line-item structure you can copy, and a method for pricing it from your own market.
ReadWhat Is an Event Checklist?A Worked Example, Phase by Phase
A phase-by-phase checklist example, and the rules that make a checklist get used.
ReadWhat Is an Event Proposal?Structure, Examples, and What Wins
The sections an event proposal needs, example wording, and the mistakes that lose decisions.
ReadEvent TimelineMeaning, Example, and How to Build One
What an event timeline is, how to count backwards from the date, and where the real deadlines are.
ReadWhat Is Event Staffing?Roles, Numbers, and Briefing
The roles a live event needs, how to calculate the numbers, and how to brief temporary crew.
ReadEvent Vendors ListWho You Need, and How to Choose Them
Every vendor category a live event may need, and the questions that reveal scope gaps.
ReadTrade Show Booth ExamplesLayouts, Sizes, and What Makes Them Work
Booth types and layout examples, plus the design rules that decide whether people stop.
ReadEvent Sponsorship PackageWhat a sponsor is actually buying
Tiers named Gold and Silver sell nothing. Sponsors buy specific, countable benefits.
ReadEvent Floor Plan and Seating ChartCan the crew set the room from it?
A floor plan is not a picture of the room. It is the instruction the crew sets from.
ReadEvent Name Badge DesignRead from two metres, not two centimetres
The name has to be legible across a handshake. Everything else is secondary.
ReadEmcee ScriptWrite the links, not the speech
The emcee's job is transitions. Write those, and leave room for the rest.
ReadPost-Event SurveyAsk only what will change a decision
Write the survey backwards: start from the decision, not from the question list.
ReadEvent Risk AssessmentA document the crew actually uses
A risk assessment filed and never reopened is paperwork. Owners and triggers make it real.
ReadVenue Site VisitMeasure it yourself, and ask the awkward questions
Go for the constraints, not the tour. Measure, photograph, and get answers in writing.
ReadEvent RFPWrite it so the bids can be compared
If suppliers can answer in any format, you cannot compare them. Specify the answer shape.
Read#MakeItHappen
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